About

In 2013 we opened Seaside Allure in the heart of Old Town Marblehead, Massachusetts. Since then we have been carrying a variety of brands such as Lilly Pulitzer, Sail to Sable, Oliphant, enewton, Colby Davis, Gretchen Scott, MerSea, Hatley, Smith & Quinn, Frances Valentine and many more.

In 2023 we opened our second location in our favorite town in Maine, Bridgton. Given we are inland a bit we decided to call the shop CJ River. This shop is named after our boys Cooper and Jack and our Golden Retriever, River. It's a family run operation in the Maine store with River greeting customers on a daily basis and both boys working in the shop.

We are so grateful to you all for supporting us and for shopping small!